How to Fascinate® was founded by Sally Hogshead, a world-class branding expert, New York Times bestselling author, and Hall of Fame speaker. After an award-winning career in advertising, Sally applied her expertise in messaging and influence to an even deeper question: How do others see you at your best? This led to the creation of the Fascinate® System, the first methodology that measures personal branding and communication based on how the world sees you. Since its inception, How to Fascinate® has empowered hundreds of thousands of professionals, leaders, and teams to unlock their unique advantages, amplify their influence, and stand out in a crowded marketplace. The system has been used by brands like AT&T, Unilever, and the U.S. Army, transforming the way people communicate and lead.

A key member of the How to Fascinate® team is Hillarie Kay, Speaker and Chief of Culture & Strategy. As a dynamic speaker and strategist, Hillarie brings a wealth of expertise in leadership, motivation, team dynamics, and branding, helping high-performers and organizations harness their natural internal operating system for greater impact. Hillarie captivates audiences with her insight, energy, and actionable strategies. Her work within How to Fascinate® ensures that individuals, teams, and businesses craft a brand culture that sticks, earns trust, and creates lasting influence without burning out.